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Tanya Carnahan, with Photos by Ammo Photog

Unless you live in a cave – or avoid any form of news media, in or out of that cave – you’ve probably heard something about the latest addition to this town’s shopping landscape.

A Nordstrom Rack opened last week near Boise Towne Square Mall. There were news crews, long lines, screaming stampedes of giddy shoppers, crowded aisles, “controversy” over secret pre-parties (yup, we were at one of those – it totally rocked!!!), and basic new-store shopping mayhem.

But amidst all the hoopla, an important element of this store’s grand arrival seems to have been forgotten; the main thing that had fashion bloggers, big-city transplants, style hunters, and bargain shoppers salivating from the time the Nordstrom Rack sign went up on that building…

It’s ALL about the CLOTHES!!!!!

Nordstrom Rack brings something NEW to Boise; brands that haven’t had a presence in this town until now will finally be accessible to those who love the style & quality of high-end names like Burberry, Tory Burch, Allen Edmonds, Diesel, Armani, Kate Spade, & Marc Jacobs. The Rack also offers extensive fashion pieces from lines like Betsey Johnson, Juicy Couture, and Joe’s; brands that currently have a limited presence in other stores. And everything is sold at a discount, anywhere from 20-90% off of retail!

But why are these names so imortant? Because new brands give Boise access to new styles, and new perspectives on fashion! Now, those fashion-forward styles we see in the magazines are one step closer to being worn in Boise. The question is: are Boiseans brave enough to wear them?

Only time will tell, but if the thrilled & satisfied shoppers from Thursday’s Rack opening were any indication, Boise’s fashion landscape is about to have the brightest and boldest Spring it’s ever seen.

Here are some of the happy faces we saw, with their great fashion finds…

(Me & Ammo Photog, covering the Grand Opening for Fusion Magazine)